PRICHI JUCARII it’s an app for both – parents and the children, being highly interactive and can be used daily to positively contribute to the education that parents offers to their child. PrichiJucarii constantly keep the child’s attention alive by interacting with him: when the challenges were met and points accumulated, the toy becomes available, thus motivating him in the future to respect their daily activities. PrichiiJucarii mobile app is for any parent who needs to transform education into a fun interaction. With it, both – parents and children – can establish and monitor the level of engagement in daily chores or long term educational activities. Challenges turn into gift toys and children are always happy.